Get the Word Out

Get the Word Out

Here is an overview of the various vehicles you should leverage to get the word out about your event, fundraiser or activity.

Bowman Weekly Announcements

Published every Monday, the Weekly Announcements include brief blurbs about all upcoming Bowman academic and school community events. It also includes some Lexington based events. It is the primary communication vehicle for all purposes including: advertising (pre-event), communicating about your event once it has happened, and recruiting and thanking volunteers.

  • To keep the announcements reader-friendly, please keep the message within the format guidelines.
  • Announcement messages are due by the end of day Thursday of the week before you want them published.
  • Submit your announcement three weeks prior to event to create awareness ahead of time.

Bowman Weekly Announcement Submission Guidelines

Bowman Broadside Newsletter

Published once a month, the Broadside can be used for advertising events, recruiting volunteers, thanking volunteers, reporting developments and summarizing events once they are over. Most submissions can be formatted the same as the Weekly Announcements. Email monthly submissions to  (deadline for submissions is the Thursday before the 1st of the month)

Bowman PTA Facebook Page can be used for advertising events, recruiting volunteers, and reporting news for Bowman and the Bowman community. (Please post your own event info or send info to

Bowman PTA Email List

A secondary vehicle to be used if your message missed the Bulletin on Monday, the email list can be used for items such as final notices about events, changes in time/date due to weather, etc. To submit an announcement to the Bowman PTA Talk Email List, send your message as an email to

Bowman PTA website is the best forum to exhibit general information about your committee and the additional details of your upcoming events. Your committee’s web page and the PTA home page with upcoming events are available to Bowman community at all times. Request updates to your committee’s web page by sending details of your request to

Bowman Room Parents

Bowman Room Parents are volunteers in our children’s classrooms who signed on to help organize and participate in “classroom activities” (versus PTA events). Therefore, we ask Board members to limit their use of Room Parents as a communication vehicle to class or grade-level specific events as much as possible. PTA activities that would most likely need Room Parents to help get the word out to their classrooms are programs such as Big Backyard. General, school-wide fundraisers and other community-wide events should focus on the other, above-mentioned communication vehicles as much as possible. In all cases, please limit requests to Room Parents to one communication per event as much as possible. All requests to forward information to Room Parents should be sent to the Room Parent Chair at

Backpack Flyers**

While we try to do as much as possible online, you may want to send out flyers 3-4 weeks prior to the event/registration date. Please try to keep these to a minimum. Also consider only printing a half page flyer to cut the paper use in 1/2! Once your flyer is approved by the principal (via the PTA co-presidents), print enough copies for each student and classroom teacher, this would be approx. 680 (26 copies for 26 classrooms). The office will need these collated and marked by classroom.

Posters, Banners and Sandwich Board**

Once your poster is approved by the principal (via the PTA co-presidents), these may be placed around the school to advertise your event. See “PTA Event Planning Guide” for more info.

Poster info:** Please contact the VP Communications to inquire about listing your event on the front kiosk sign. Other good spots for posters/flyers: Front entry windows, Lextended pickup entry door from rear parking lot, “walkers” side door window, gym/cafeteria windows.

Banners:** Banners can be hung in the lobby if your event is next on the calendar.

Sandwich Board:** Our sandwich board stand is kept in the Bowman Lobby. This can display signs up to 24×36″ on each side.

Please contact the PTA Co-Presidents ( if you have any questions in planning the date and location of your event.

**IMPORTANT REMINDER:  All flyers, posters, and signs must be approved by the principal before printing or going home with students. Please coordinate approval of your materials through the co-presidents.**


  • Use LPS Print Center (Preferred), Swifty Printing in Arlington, or Lexington Graphics to print flyers, posters, and sandwich board posters (we have accounts with them).
  • Use black and white ink for flyers (#20 text paper at Swifty). Only the Bowman Auction flyers may be printed in color ink.
  • Quantity = 680 for the whole school (enrollment + staff)
  • Please put them in packets (separated by paper clips or rubber bands) with teachers’ names on each packet.


Contact VP Communications, at





PTA Event Planning Guide